02-16-2013, 05:29 PM
Morton Salt has the slogan "When it rains, it pours" on it's web page and painted in large letters on the roof of their Chicago facility.
The US english slogan "When it rains, it pours" translates to German "Ein Unglück kommt selten allein" and back to common english "Misfortune seldom comes alone".
I understand it as a negative statement. How come a company selected it as a slogan for advertising? Are they telling me if you buy our salt you will break an arm or leg too? Can you help me to understand the meaning of the saying in advertising.
The US english slogan "When it rains, it pours" translates to German "Ein Unglück kommt selten allein" and back to common english "Misfortune seldom comes alone".
I understand it as a negative statement. How come a company selected it as a slogan for advertising? Are they telling me if you buy our salt you will break an arm or leg too? Can you help me to understand the meaning of the saying in advertising.
Reinhard